Hermosa Beauty
(310) 374-0003
703F Pier Ave Hermosa Beach,
CA 90254

Serving California since 1994.

We have a vast range of
skin care and hair care products
from your favorite brands.
Store Hours:
Monday - Friday: 9:30AM - 7:30PM
Saturday: 9:30AM - 7:00PM
Sunday: 10:00AM - 6:00PM

Closed on major holidays.


Home > Brands > Alterna Hair Care
Created in conjunction with professional stylists. Alterna offers high performance products to the average home user. All alterna products are Paraben, Sulfate, and Phtalate free.
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Alterna Bamboo Luminous Shine Shampoo - 8.5 Alterna Bamboo Shine Conditioner - 8.5 OZ Alterna Bamboo Silk-Sleek Brilliance Cream Alterna Bamboo Vibrant Color Shampoo - 67.6 OZ
Alterna Bamboo Luminous Shine Shampoo - 8.5
List Price: $22.00
Our Price: $22.00
Alterna Bamboo Shine Conditioner - 8.5 OZ
List Price: $22.00
Our Price: $22.00
A strengthening and shine-enhancing daily shampoo
This is the smaller, 8.5 OZ, item
A strengthening and nourishing daily conditioner for dramatically shiny hair.
This is the smaller, 8.5 OZ, item.
Nourishing leave-in cream glosses hair with healthy-looking shine & brilliant radiance.
Gentle sulfate and sodium chloride free cleanser for daily use.
This is the larger, 67.6 OZ (2L), item.
Alterna Bamboo Vibrant Color Shampoo - 8.5 OZ Alterna Bamboo Vibrant Color Conditioner - 8.5 OZ Alterna Bamboo Vibrant Color Conditioner - 67.6 OZ Alterna Bamboo Fade Proof Fluide - 2.5 OZ
Alterna Bamboo Vibrant Color Shampoo - 8.5 OZ
List Price: $22.00
Our Price: $22.00
Alterna Bamboo Vibrant Color Conditioner - 8.5 OZ
List Price: $22.00
Our Price: $22.00
Gentle sulfate and sodium chloride free cleanser for daily use.
This is the smaller, 8.5 OZ item
This conditioner infuses hair with nourishing moisture & vital nutrients to keep it strong & healthy with beautifully vibrant color.
This is the smaller, 8.5 OZ, item.
This conditioner infuses hair with nourishing moisture & vital nutrients to keep it strong & healthy with beautifully vibrant color.
This is the larger, 67.6 OZ (2L), item.
A leave-in formula that weightlessly shields hair.
This is the larger, 2.5 OZ, item
Alterna Bamboo Fade Proof Fluide - 0.25 OZ Alterna Bamboo Smooth Kendi Oil Treatment Alterna Bamboo Smooth Kendi Dry Mist Oil Alterna Bamboo Abundant Volume Shampoo - 8.5 OZ
Alterna Bamboo Abundant Volume Shampoo - 8.5 OZ
List Price: $22.00
Our Price: $19.99
Savings: $2.01
A leave-in formula that weightlessly shields hair.
This is the smaller, 0.25 OZ, item.
A treatment or style-primer to reduce frizz, impart intense shine & protect color while providing vital nutrients.
This lightweight, instantly absorbing mist can be used as a treatment or a style primer.
Gently cleanses and energizes your hair with weightless moisture for a fresh, full-bodied look.
This is the smaller, 8.5 OZ, item
Alterna Bamboo Abundant Volume Conditioner - 8.5 OZ Alterna Bamboo Smooth Anti-Frizz Shampoo Alterna Bamboo Smooth Anti-Frizz Conditioner Alterna Bamboo Luminous Shine Mist - 4 OZ
Alterna Bamboo Abundant Volume Conditioner - 8.5 OZ
List Price: $22.00
Our Price: $19.99
Savings: $2.01
Alterna Bamboo Luminous Shine Mist - 4 OZ
List Price: $22.00
Our Price: $22.00
Weightless moisture and vital nutrients amplify hair volume and healthy shine.
This is the smaller, 8.5 OZ, item.
A gentle shampoo that strengthens, moisturizes, and smoothes each strand.
Tame split-ends and reduce frizz for sleek, shiny hair that looks and feels healthier with this conditioner.
Weightless finishing mist polishes any hair type with sheer, mirror-like shine.
This is the larger, 4 OZ, item.
Alterna Bamboo Luminous Shine Mist - 0.25 OZ Alterna Bamboo Weightless Whipped Mousse Alterna Caviar Amplifying Mousse Alterna Caviar Working Hairspray - 15 OZ
Weightless finishing mist polishes any hair type with sheer, mirror-like shine.
This is the smaller, 0.25 OZ, item.
This feather-light mousse builds in thickness and lift.
Utra-concentrated amplifying foam activates into a light, airy mousse to add volume with lasting hold.
Achieve natural-looking style with this ultra-dry brushable hair spray.
Alterna Caviar Replenishing Moisture Shampoo Alterna Caviar Rapid Repair Spray Alterna Caviar Bodybuilding Volume Conditioner Alterna Caviar Replenishing Conditioner
A luxurious, sulfate-free cleanser that restores nourishing moisture to dry, damaged strands.
A lightweight, vitamin packed shine spray that adds instant moisture and vibrancy to brittle, dull hair.
A sulfate-free daily volumizing conditioner. Provides weightless moisture and thickens hair from root to tip.
A luxurious, lipid-rich daily conditioner that replenishes and seals in moisture while protecting hair from daily color-fade, stresses, and future damage.