Hermosa Beauty
(310) 374-0003
703F Pier Ave Hermosa Beach,
CA 90254

Serving California since 1994.

We have a vast range of
skin care and hair care products
from your favorite brands.
Store Hours:
Monday - Friday: 9:30AM - 7:30PM
Saturday: 9:30AM - 7:00PM
Sunday: 10:00AM - 6:00PM

Closed on major holidays.


Home > Brands > It's a 10
Inspired by years of first-hand salon experience, each and every It's a 10 products are formulated to deliver a combination of benefits that take numerous products to achieve. The It's a 10 hair care line was created by Carolyn Plummer and Scott Scharg in an effort to simplify the hair care process. With It's a 10 hair care products, you can enjoy exceptional results from a line of multi-purpose products, all while reducing the number of products you need to keep on your shelf.
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It's a 10 Miracle Blowdry Volumizer It's a 10 Miracle Conditioner Plus Keratin It's a 10 Miracle Daily Conditioner It's a 10 Miracle Finishing Spray
Its a 10 Miracle Blowdry Volumizer is a one-of-a-kind styling product that gives lift, volume, and weightless moisture balance to any type of hair or style while also improving hairs overall condition with weightless conditioning.
Reverse damage and repair healthy manageability and shine with Its a 10 Haircares nutritive deep conditioning complex.
As a deep conditioner that leaves no residues behind, the Its a 10 Miracle Daily Conditioner is a perfect complement to all daily hair-care regimens.
Incredibly lightweight, brushable and flexible, this non-sticky, color-safe quick dry formula defines and shapes styles in a variety of environments.
It's a 10 Miracle Firm Hold It's a 10 Miracle Hair Mask Its a 10 Miracle Leave-In 10 OZ - A restorative, deep-conditioning hair treatment that instantly smooths and restores shine to your hair. It's a 10 Miracle Leave-In
Its a 10 Miracle Firm Hold Gel is an emollient-rich product that can be used wet or dry to create stunning, yet soft styles.
Its a 10 Miracle Hair Mask Product is a simple-to-use, conditioning treatment made to enhance softness and smoothness.
A restorative, deep-conditioning hair treatment that instantly smooths and restores shine to your hair.
A restorative, deep-conditioning treatment that delivers instant results.
It's a 10 Miracle Leave-In Plus Keratin It's a 10 Miracle Moisture Shampoo It's a 10 Miracle Oil Plus Keratin It's a 10 Miracle Shampoo Plus Keratin
Increases styling & manageability. Perfect for all hair types
It's a 10 Miracle Moisture Shampoo is nutrition for your hair with 10 amazing nutrients.
When used prior to or just after styling, Its a 10 Miracle Oil with Keratin delivers brilliant, outstanding shine and beauty.
Free of sulfates, sodium chloride and parabens, this shampoo protects color, shields against heat styling and environmental damage, and leaves hair bouncier and softer with every use.
It's a 10 Miracle Shine Spray It's a 10 Miracle Styling Serum It's a 10 Miracle Leave-In Light It's a 10 Miracle Volumizing Shampoo
Adding the finishing touch to any type of hair, the Its a 10 Miracle Shine Spray is the simple and effective way to impart lustrous, healthy shine.
Bring out the best dimension, fullness and shine each and every time you style with Its a 10 Miracle Styling Serum.
Designed to deliver the same repair, restoration, detangling, and defrizzing as the original formula, It’s a 10 Miracle Leave-In Lite uses the lightest yet most-effective natural ingredients available.
A lightweight, daily, sulfate-free shampoo is designed to remove buildup while also nourishing and strengthening hair to reveal its natural beauty and volume.
It's a 10 Silk Conditioner It's a 10 Silk Express in10sives Leave-In Conditioner It's a 10 Silk Shampoo It's a 10 Silk Smoothing Balm
It's a 10 Silk Shampoo
Our Price: $20.98
This ultra silky formula cuts down drying time while strengthening the hair.
Creamy formula with rich lather enhances silkiness of hair
This botanical smoothing balm cuts down drying time while providing smoothness and shine