Hermosa Beauty
(310) 374-0003
703F Pier Ave Hermosa Beach,
CA 90254

Serving California since 1994.

We have a vast range of
skin care and hair care products
from your favorite brands.
Store Hours:
Monday - Friday: 9:30AM - 7:30PM
Saturday: 9:30AM - 7:00PM
Sunday: 10:00AM - 6:00PM

Closed on major holidays.


Home > Brands > Alfaparf
An all encompassing line of hair care products, with lines for Weak Hair, Dry Hair, Frizzy Hair, and Color/Chemically Treated Hair. All Alfaparf products feature a unique Italian twist. Created by stylists for stylists and hair color artists.
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Alfaparf Semi di Lino Diamante Illuminating Essential Oil Alfaparf Semi di Lino Diamante Illuminating Shine Lotion Alfaparf Semi di Lino Cristalli Liquidi - 30 ml Alfaparf Semi di Lino Cristalli Liquidi - 16 ml
Repairs capillary fibres and seals the hair cuticle, making hair softer and smoother.
Closes the hair cuticle, leaves the hair smoother, silkier and glossier.
This ultra-luxurious beauty fluid instantly adds more light, shine and softness to every hair type.
This is the medium sized, 30 ml, item.
This ultra-luxurious beauty fluid instantly adds more light, shine and softness to every hair type.
This is the smaller, 16 ml, item.
Alfaparf Semi di Lino Pure Diamond Crystals Alfaparf Jean's Color Alfaparf Semi di Lino Diamante Color Protection Shampoo Alfaparf Semi di Lino Diamante Color Protection Conditioner
A weightless Microcrystalline Serum that adds instant brilliant shine, for softer hair an extraordinarily silky texture.
Vibrant, temporary creamy colors based on vegetable dyes give hair incredible color and shine.
Available in 5 colors.
This Salt and Sulfate free Shampoo gently cleans while maintaining the hairs cosmetic color.
This is the smaller, 8 OZ, item.
This conditioning cream brings perfect moisture while protecting the hairs color.
This is the smaller, 8 OZ, item
Alfaparf Semi di Lino Diamante Illuminating Shampoo Alfaparf Semi di Lino Diamante Illuminating Smoothing Conditioner Alfaparf Bamboo Restructuring Shampoo - 8 OZ Alfaparf Semi di Lino Diamante Hairspray
This gentle, pH-balanced Microcrystalline Shampoo is uniquely formulated to cleanse hair while adding shine.
This is the larger, 1L, item.
This smoothing cream is ideal for quick, straight styles and a high gloss effect.
An effective shampoo to assist in the process of restructuring the hair fiber.
This is the smaller, 8 OZ, item.
A hairspray ideal to give support to every styling.
Alfaparf Nutri Seduction Gold Serum Alfaparf Semi di Lino Diamante Rejuvenating Balm Alfaparf Semi di Lino Rejuvenating Shampoo Alfaparf S4U TX'T Volumizing Gel
This fast acting hair treatment smooths out rough cuticles, and repairs split ends.
Alfaparf Semi di Lino Diamante Rejuvenating Balm revitalized the fiber of the hair from the inside out while detangling.
This delicate shampoo cleans the factors the factors at the root of aging hair: Pollution, Fine Dust, and Smog.
Builds texture and creates maximum volume and thickness on all hair types.
Alfaparf S4U D'Finr Glossy Cream Wax Alfaparf Semi di Lino Color Protection Crystals Alfaparf Semi di Lino Color Protection Oil - An unique anti-fade hair treatment that provides long lasting protection for colored hair. Alfaparf S4U TWIST'R Curl Amplifier
Maximum detailing with pliable, shiny finish.
Protects the hair from any antioxidant agents while prolonging color and integrity.
An unique anti-fade hair treatment that provides long lasting protection for colored hair.
Maximum definition with medium control.
Alfaparf Semi di Lino Diamante Illuminating Strong Mousse Alfaparf S4U VINTAGE Matte Talc Alfaparf UOMO Home Pro-Age Color Alfaparf Uomo Matte Paste
Alfaparf Uomo Matte Paste
Our Price: $24.00
Adds a strong but flexible hold for definition perfect for curly and natural wavy hair.
Medium with extra matt effect. Excellent for dreadlock and rasta styles
A mousse for at-home gray hair camouflage.
Available in 3 shades.
Strong-hold matte effect paste providing the hair with texture and structure.